The Rohling Company Hotel Advisors "TRC Hotel Advisors" actively manages hotel portfolio financial and operational concerns for clients in challenging and opportunistic times.  It was founded in 1998 by Edward J. Rohling, past President and CEO of hotel owner and operator Lodgian (LGN, AMEX). The firm maximizes long term hotel portfolio value and preserves capital by moving fluidly between the financial world and the hotel operations world. The objective is realized for clients by bridging gaps amongst third party or branded hotel operating management, creditors, franchisors and investors.

TRC Hotel Advisors pursues engagements with listed and private  holders of hotel real estate and loans.